The 2021 China Apparel Growing Brand Conference will be held in Changshu


Release time:

2021-01-15

This year, the FASHION SCOUT China tour of London Fashion Week landed in Changshu, which has sufficient historical origins and mission significance. As one of China's historical and cultural cities, Changshu, Jiangsu, boasts a profound historical heritage and ancient civilization, as well as a complete and mature textile and garment industry base. It is an important textile and garment base worth over one hundred billion yuan in China, and also a significant national and international professional market for clothing and apparel.

  2021 was the opening year of the 14th Five-Year Plan, and the textile and apparel industry will also be based on China's new modernization development goals, using technology-driven, fashion-leading, and green-oriented paths to further promote high-quality development of the industry.

  Under the current new market economic environment led by the digital economy, China's textile and apparel industry is forming a new industrial closed loop.

  In the new economic environment, how to create a "sustainable development" new fashion industry environment through model innovation, cultural innovation, and collaborative innovation, and carry forward the spirit of new national goods has become the industry's focus.

  Under the new development pattern of dual circulation, the advantages of the ultra-large-scale market are being transformed into a huge space for Brand development, and the joint innovation of Brand enterprises makes the new impetus of the Chinese economy even more vigorous.

  ……

  A whole new paradigm of industrial development is quietly brewing.

  Against this backdrop, the "2021 China Apparel Growing Brand Release Conference and China Apparel Brand Digital Economy Development Forum" will be grandly held on May 20 at the "2021 London Fashion Week FASHION SCOUT China Tour and the 22nd China Jiangsu (Changshu) Apparel and Garment Expo".

  This conference is hosted by the Circulation Branch of the China National Textile and Apparel Council and the China Apparel Association, undertaken by the Changshu Garment City Management Committee and Changshu Garment City Group Company, and co-organized by the Jiangsu Textile Industry Association, the Jiangsu Apparel Association, and the Changshu Textile and Apparel Association.

  This year's London Fashion Week FASHION SCOUT China tour landed in Changshu, which also has its sufficient historical origins and mission significance. As one of China's historical and cultural cities, Jiangsu Changshu has a profound historical background and long-standing civilization, and also has a complete and mature textile and apparel industry base. It is an important textile and apparel base of hundreds of billions of yuan in China, and also an important national international apparel and garment professional market.

  Brand winners arrive as scheduled

  Focusing on Brand dreams, assisting Brand growth, and cultivating a broader and more solid industrial foundation for the development of the apparel industry is the consistent purpose of the recommendation work of China's apparel growing Brands. In more than ten years of work, a large number of China's apparel growing Brands and excellent channel merchants of China's apparel Brands have been recommended to the industry. This work has not only received widespread attention and recognition within the industry, but also has been strongly supported by many professional markets and industrial clusters.

  According to a report from the Circulation Branch of the China National Textile and Apparel Council, in 12 years, a total of 882 "China Apparel Growing Brands" and 282 "Excellent Channel Merchants of China Apparel Brands" have been recommended to the entire industry. The 2021 China Apparel Growing Brand Release will be unveiled in Changshu on May 20. As the main service objects of the Circulation Branch of the China National Textile and Apparel Council and the China Apparel Association, these excellent independent Brands and channel merchants have grown in the "China Apparel Brand Incubation Base". Through their own efforts, base support, and industry recommendations, they have gradually grown and become an important support force for industry development.

  Restructuring the new path for the transformation of traditional Brands

  A new round of technological revolution and industrial transformation is in full swing, and the global innovation map is being restructured. From consumer Internet to industrial Internet, the consumption habits and consumption methods of the "Z generation" have undergone earth-shaking changes. New Chinese style, new national tide, national style aesthetics, creative design and other original design Brands are favored by the 90s and 00s generations, but also test how traditional Brands innovate and transform in the new consumption environment to attract future consumers. Through the holding of the China Apparel Brand Digital Economy Development Forum, it is hoped that traditional Brands can find new development paths in dealing with the new era consumption environment.

  The forum will invite famous experts, scholars, and Brand operators to share their experiences from the three topics of "industry innovation, digital transformation, and Brand reshaping", and envision the growth prospects of local Brands.

  In addition to the main forum, the organizers will also cooperate with many authoritative institutions to conduct Brand special training activities from several aspects such as clothing matching, visual display, anchor incubation, community marketing, and Brand marketing, to help Brand growth from multiple angles.

  Empowering Changshu's original design new map

  Digitalization gives the industry new vitality, and fashion shapes a new perspective on the market. Against the background of the national strategy of the integrated development of the Yangtze River Delta, "integration" and "high quality" are the core keys to industrial development.

  During the "14th Five-Year Plan" period, based on the new path of domestic large circulation as the main body and mutual promotion of domestic and international double circulation, how to give full play to the advantages of the digital economy, organically integrate modern fashion with traditional industries, promote high-quality industrial development, improve the influence and competitiveness of China's fashion industry internationally, and build an incubation cradle for China's emerging designers and a fashion event that attracts global fashion people to gather has become the goal of Changshu's industry, which is also the key development goal of the apparel industry in the Yangtze River Delta region.

  The 2021 London Fashion Week FASHION SCOUT China Tour and the 22nd China Jiangsu (Changshu) Apparel and Garment Expo will kick off from May 20 to 24, lasting 5 days. 22 fashion shows, various SHOWROOM exhibition areas, 5 forums, and the Designer Night will come one after another. 4 fashion masters, more than 20 talented designers and well-known domestic apparel companies will bring you a wonderful audio-visual feast.

  It is understood that FASHION SCOUT is a biennial international display platform created for fashion pioneers. It is an independent Brand display venue provided by London Fashion Week for emerging fashion design stars and designers who have made achievements in international fashion trends in the world fashion circle. This platform has long focused on the cultivation of emerging fashion design talents, and is known in the fashion circle for its support and cultivation of emerging design stars and incubation and promotion of pioneer entrepreneurship Brands. This year, FASHION SCOUT will bring outstanding designer Brands such as Milan Fashion Week Brand DUMPTY, Huang Wanbing's AnOTHER MUSE Brand, Australian-Chinese designer Vincent Li, London College of Fashion RAN DONG, and SAISAI ZHUANG.

  In today's prosperous cultural ecology, Changshu, based on its own cultural and apparel industry advantages, focuses on the diversified development of creative design, fashion empowerment, and urban renewal, using new fashion elements, design language, cultural levels, and market behavior to establish Changshu's unique mark and dissemination influence of urban apparel culture.

  As a domestic apparel professional circulation market of hundreds of billions of yuan, Changshu Garment City will further improve the apparel industry's supply structure, stimulate industrial consumption demand, and enhance industrial competitiveness through its strong cooperation with London Fashion Week this year, helping Changshu Garment City to lead local Brands in seizing new opportunities for development in the digital economy era in the opening year of the "14th Five-Year Plan" and create a new fashion business card for Changshu.

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